Braincalming. Not brainstorming.

How many times have you been coaxed into participating in a brainstorming session? Did you feel that the results warranted the investment of time, energy, resources, people?

This post at The Heart of Innovation proposes a concept that contradicts prevalent thought: that braincalming rather than brainstorming produces results.

I love this extract:

“Every wonder why so many people get their best ideas during “down time” — the time just before they go to sleep… or just after waking… or in dreams… or in the shower… or in the car on the way home from work?”

Check out their post

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