Proper Product Placement Produces Publicity

You’ve heard about product placements in TV and movies. Now check out proper product placement in social media and blogs.

As one of thousands of volunteers for Junior Achievement, I receive a volunteer package with instructions, curriculum, classroom materials, and a few brand items.

That includes this banner that volunteers hang in the classrooms.

JA-photo

I happened to shoot a selfie holding the banner to include with other photos I submitted to Junior Achievement.

Lo and behold. Junior Achievement used that photo in their Facebook post for National Volunteer Week.

Facebook Post by Junior Achievement of Sacramento.

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