A 2-second Grab

2 seconds is all you ge*
.
.
.

In the online message world, your attention is gained or lost in the first two seconds.

Either you stay to read more or you’re gone.

According to a Nielsen Norman report,

“people are throwing away most of your information, and you can’t fight the trend. Craft your email newsletters to sum up your message in [what they call ‘microcontent’:] subject lines, opening lines and headings…”

Apply this to your e-mail messages, your e-zines, your online newsletters, your blog, your ads.

Thanks for staying with me beyond the first two se
.
.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s